The Art House Café is a local coffee shop and art gallery that hosts a variety of community events. As part of a group of five students at Algonquin College, we collaborated on a rebranding project for The Art House Café, using our professor as a mock client to represent their vision. Through research and creative development, I contributed significantly to shaping the rebrand. Ultimately, my logo, brand styles, and website design were selected as the final concept for the project.
Brand Design
Colour Palette The goal for the colour palette was to radiate creativity, comfort and class. By using warm and muted, but still contrasting colours, I was able to achieve this. For all digital media, using a gradient was incorporated for a more modern feel.
Logo Design My intention with this logo design was to incorporate an artistic element that highlighted the Art House Cafe's commitment to artists. The result of this was incorporating a pencil shape using the "A" and the "H" of "Art House". Additionally, I created icon logos to use for social media and small logo placement.
Website Redesign
The goal for this website redesign was to ensure all the key elements of the Art House Café including the food menu, gallery, and events were still front and center, but create a more creatively appealing homepage and eliminate redundant navigation items and pages. See low fidelity and high fidelity wireframes below.
